This blog was originally published by Orlo. It all sounds so easy, doesn’t it? You read or hear a presentation about an award-winning campaign. It sounds like the whole thing was immaculately conceived and curated. A fully-formed idea from day one, executed without dither or delay. And you ask yourself – where the hell am I going wrong? The answer is: […]
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Storytelling or story hunting? The lost art AI can’t fix
I’ve never felt so relieved. The start of my journalism training on a snow-covered February day at Darlington College. Though I’d spent a bit of time on a sports desk, sat with the other savvy students, who’d all covered news, I felt imposter syndrome growing (if it was a thing back then). My shiny new textbook […]
Small is beautiful: the magic of micro–stories
You say it best, when you say…not very much. That’s how the song went, right? Something like that anyway. Ocado’s latest campaign has got me going all gooey over minimal masterpieces – the use of micro-stories. Their sublime Shopping List Stories answer the question: how do we tell stories in campaigns in such little space? […]
Shake it off: overcoming story stumbling blocks
This blog was originally published by Orlo. Taylor knows. There’s a reason the biggest star in the world today is a serious storyteller. She understands the grip stories have on us. The timeless power they have to persuade, the emotional response we have to them. Stories play a different game with our brain to facts […]
Viva la evolution. Embracing comms science
This blog was originally published on comms2point0. Quick straw poll – how many of you reading this have a science degree or qualification? An incredibly crude and wholly unscientific survey of LinkedIn would suggest few. Journalism, English, marketing, business, PR, multimedia, history – all the staple qualifications and degrees you would probably have expected to find […]
Stories come up trumps for trust
This blog was originally published by Orlo. We live in interesting times…again. 2025 is barely a month old and the mood music is already deafening. The noise around misinformation has cranked up in volume with the return of the new (old) President to the White House. As the fact-checkers scatter, the thorny issue of trust […]
Comms unite, reclaim the story
This blog was originally published on comms2point0. The football pundits broke me. As England stumbled their way through the Euros football tournament this summer, so the old players on TV began asking what story the team was trying to tell us with their tactics. Sorry? That’s Harry Kane up front, not Harry Potter. Somehow, somewhere, […]