Courses – Storytelling For Social

Storytelling For Social

What is the course about?

Cutting through on social demands great storytelling skills. 

Data shows the sign of a story increases the chances of people sticking with our content by more than 50%.   

This course is specifically designed to help communications teams tell scroll-stopping stories. You will learn:  

  • The science behind the power of stories on social
  • How to structure and shape stories that grab engagement
  • The importance of hooks and how to use them 
  • Building lore for authenticity and trust

Who is it for?

  • Comms officers and pros who want to want to grow their confidence and skills in storytelling. 
  • Comms managers and leaders who want to embed a storytelling mindset in their teams and provide them with the foundations.

About the trainer

James Morton has been shaping stories for 20 years, as a journalist, a public sector comms lead and during five years with creative agency, Alive With Ideas. 

He has delivered training to more than 450 comms pros across the NHS, blue light services, councils and charities.

He’s also supported membership bodies such as LGcomms and FirePRO with training.

Find out more about who we’ve worked with. 

Reviews of Turn The Page training

About the course

  • The course will be delivered online. 
  • It will cover three one-hour sessions, over the course of three weeks. Recordings will be available for those who can’t attend live.
  • The first wave of Storytelling For Social will be delivered this summer.
  • You’ll get access to resources and downloads to support your storytelling.
  • The course is worth 5 points towards your CPD. 

How do I sign up?

  • Add your name to the waitlist below and we’ll be in touch to let you know when the course is launching. 
  • The cost will be £279 per person, covering all three sessions and access to recordings. Discounts are available for group bookings. Get in touch to let me know how many of your team would like to attend. 

Want to go deeper?

This course (and others) can be delivered in-person as team or group workshops. Get in touch to find out more.

And get more storytelling insights on the blog.