Inspire annual magazine

Defining the challenge
Plan, develop and create emotive, authentic case studies and stories of young people who have benefitted from the charity’s amazing work for their annual magazine, Inspire.

Taking action
We worked closely with the Trust to identify compelling stories and carried out one-to-one interviews with the young people and their families. Ethical storytelling practices were used throughout with all the families, respecting sensitivities, building trust and providing full input into the final version. 

Getting results
Stories led with the impact of the charity’s work and the change to their lives. The personal feature were used on spreads and full-page pieces throughout the annual magazine. The edition was credited as being one of the Trust’s strongest to date.