Training
More than đťź°50 comms professionals trained
- In-person team sessions (half-day, full day or over several sessions).
- Online workshops.
- Mentor teams through a campaign or project, with input and feedback.Â
Training workshops
Storytelling Essentials – how stories can drive results
The psychology of stories and how they influence our decisions
Storytelling structures
Core storytelling principles
Adapting storytelling across different comms and channels
Finding and sourcing stories
Everyday Creativity – keeping ideas flowing in the busy day–to–day
How to stand out and why it’s important
Developing a creative mindset and releasing creativity
Generating and finding ideas quickly
Staying creative when you’re busy
Embedding and maintaining team creativity
Story Hunters – finding great stories to grab attention and build trust
How to harness the secret psychological power of stories
Where to find stories that engage and intrigue
Identify who has the stories and how to get great content from them
How to tell the story in an irresistible way
Messy Campaigns – getting results with little to work from
Why campaign planning conditions are never perfect
Making sense of what you’ve got
Campaign planning models
Defining your audience
Developing the message
Generating creative ideas
The Comms Energiser – revitalising your team and approaches
Defining our comms team
Developing a team manifesto
Are we spending our time in the right places?
Getting the foundations right
Easy approaches to embed
Getting creative as a team
Impact Messaging – connecting with people for real results
Pinpointing your audience
The right channels
Finding the Why
Behaviour changes and nudge principles
The power and psychology of stories
Finding Your Voice – defining the unique sound that makes your organisation stand out
How do we currently sound?
How do we want to sound?
Pinpointing our personality
Narrowing down our tone of voice
Smashing accessibility barriers